Sears Holdings | Evoke Productions

 

Building an Enterprise Content Technology Ecosystem

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Led enterprise content-management operations supporting more than 3,600 users and 52 advertising agencies across the Sears Holdings organization.

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Implemented and directed three interconnected CMS, DAM, and business-process-management platforms supporting corporate marketing and content-production teams.

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Oversaw the digital content ecosystem spanning asset management, imaging, workflow, communications, governance, and agency collaboration.

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The result was a centralized infrastructure designed to give a highly distributed organization greater control, consistency, accessibility, and visibility across the content lifecycle.

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Focus Areas

DAM • CMS • Business Process Management • Enterprise Content Operations • Digital Asset Governance • Workflow Transformation • Agency Enablement • Content Technology