Lonely Planet

 

Expanding a Global Content and Marketing Operation

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Led and expanded Lonely Planet’s content studio across digital, video, photography, print, and branded content.

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Built an integrated operating approach that brought creative production, marketing operations, sponsorship programs, and client engagements together around a more scalable content model.

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Oversaw global marketing operations and helped deliver major campaigns and brand partnerships while strengthening the processes and teams supporting content development worldwide.

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The work combined Lonely Planet’s editorial heritage with new commercial and digital opportunities, creating richer brand experiences for audiences, partners, and advertisers.

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Focus Areas

Global Marketing Operations • Content Studio Leadership • Branded Content • Digital & Video Production • Photography • Sponsorship Programs • Integrated Campaigns