Amgen | Horizon Therapeutics​

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Building an In-House Agency From the Ground Up

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Helped establish the operating model and practices for Horizon Therapeutics’ first internal creative agency, creating the structure needed to support a rapidly growing marketing organization.

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Led agency operations across intake, prioritization, resourcing, workflow, production, and cross-functional collaboration while partnering with brand, marketing, digital, procurement, technology, and agency teams.

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Designed and directed the digital ecosystem supporting Horizon Design, including content workflows and platforms that improved visibility, governance, and delivery across the organization.

As demand accelerated, evolved the agency model to support significant growth in creative intake while maintaining the processes, partnerships, and infrastructure required to scale.

 

Focus Areas

Creative Operations • In-House Agency Development • Workflow Design • Capacity Planning • DAM & Content Systems • PRC/MLR Operations • Digital Transformation • Agency Governance