JAMES HARDY | THE AZEK COMPANY

 

Modernizing Creative Operations, Content Systems, and

AI-Enabled Production

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Led Creative Operations for The AZEK Company, supporting a portfolio of brands including TimberTech, AZEK Exteriors, StruXure, and Cabana X.

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Directed the operating model behind creative intake, prioritization, workflow, resourcing, production, and cross-functional delivery while partnering with marketing, brand, digital, technology, and external agency teams.

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Helped strengthen the organization’s content ecosystem through administration and optimization of the Bynder digital asset management platform, improving how teams organized, accessed, governed, and distributed creative assets across brands and channels.

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Introduced emerging AI capabilities into the creative workflow, including Jasper AI, while exploring opportunities to streamline content development, increase production efficiency, and support greater scale without sacrificing brand consistency.

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Managed high-volume integrated marketing initiatives, including the annual Early Buy program and approximately 900 email executions, requiring coordination across creative, content, production, digital, and business stakeholders.

 

The work brought greater structure, visibility, and scalability to a complex multi-brand marketing organization while creating a stronger foundation for continued creative operations and content transformation.

 

Focus Areas

Creative Operations • DAM Strategy & Administration • Bynder • AI-Enabled Creative Operations • Jasper AI • Workflow Transformation • Resource & Capacity Planning • Content Operations • Multi-Brand Marketing • Integrated Production • Email Production • Agency & Vendor Management